Over the past few weeks, I have been thinking intensively about the challenges of today’s world – a world that is changing faster than ever before. For companies, this raises the all-important question: where to invest and where to cut costs? The answer to this question is the key to sustainable success.
Think of your company as a dynamic ecosystem in which every activity plays a role. But not every role is of equal importance. Some processes keep the business running, while others drive growth and are critical to being ahead of the competition.
Our Business Strategy Framework is the compass that helps you to unlock these complex interrelationships and steer your company towards success.
It divides your business into three main areas:
1. non-core areas: These activities support the business but do not directly add value. The focus here should be on standardization and cost reduction in order to free up valuable resources that can be used more profitably elsewhere.
2. core areas: This is where the company’s proven strengths are located. The aim is to increase efficiency, meet customer needs in the best possible way and secure the company’s position in the market. These areas require continuous optimization in order to remain competitive.
3. differentiating areas: These are the activities that really make the difference. They give you the strategic advantage that allows you to justify premium prices and strengthen the brand. Investment should be made in these areas because this is where the future of the company is shaped and its uniqueness secured.
Our framework shows you exactly how to prioritize smartly: Reduce costs where it makes sense, while strategically investing in the areas that offer the greatest potential for differentiation and growth. The result is a company that is lean, efficient and at the same time ready to tap into new markets and set itself apart from the competition.
With our Business Strategy Framework, we guide your company through the transformation process, optimize processes in non-strategic areas and maximize your differentiation potential. Together, we ensure that your company not only maintains its future success, but also grows successfully in a dynamic, changing world.
I will be pleased to present the Business Framework to you and your colleagues and look forward to the opportunity to discuss further details in a personal meeting.
You can find an overview presentation by clicking on the image below: